Rotex underwent a bit of an identity update. The original logo had a nice simple structure but needed a little modernization. Gone were the rainbow colored lines and in was a sleeker color scheme and the addition of a a directional arrow on the X. And with that update, an overhaul on the website was due. Built on CMS platform, the new site not only looks cleaner and elevates the status of the Rotex products but it also offers the client an opportunity to have more control over the content population of the site.