Medical Metrics, Inc, needed a way to showcase the advanced technologies and expertise of their company as the leading provider of independent imaging core lab services for clinical trials of medical devices, drugs and biologics. They also wanted to show the human touch behind the technology. This was accomplished by creating a clean, well-structured site as well as creating a supporting flash element that breathes life into their highly technical processes. The use of custom photography combined with medical illustrations and detailed clinical imaging highlights their areas of expertising. Built on a CMS, the site allows MMI to easily make updates and changes as necessary to their site.