EZCorp

Case study

EZCorp wanted to elevate their image within the financial community and at the same time create a approachable feeling for their consumers. A new look and feel was created for their website based upon the existing corporate logo and brand equity colors. The angle of the Z in EZCorp influenced the shapes of the main feature area, the background textures and the hash-lines used to separate the content areas. New aspirational photography was chosen to soften the corporate edge and create a warmer feeling for the consumers.

Services used:

• Website
• SEO

• Laney Financial
• All
• Rasor Marketing