To increase volunteer participation and brewery tour attendance for their 2013 event, Bockfest Cincinnati’s website was redesigned with clear calls to action, an intuitive navigation structure, and the ability to add featured announcements and events. The look and feel was based on the long-standing heritage of the Bockfest event but balanced with modern iconography and banners. Upon site launch, SEO and a strategic social media campaign helped to drive traffic to the site and increased the number of volunteer sign-ups and tour purchases making 2013’s Bockfest event it’s biggest ever.