Arrasmith & Associates

Case study

Based upon the intricate, layered process by which Tony Arrasmith achieves his final images, the new logo that was created to reflect that process. Transparent, layered shapes overlap within the frame to reveal a subtle A. This intricate process was carried forward into the website design via the feature flash piece. Starting with the concept sketch, various images are layered until the final photograph is revealed. The overall site design keeps the focus on the hero, the photography. The website design received a 2009 Silver Addy from the Ad Club of Cincinnati.

Services used:

• Web design
• Logo design
• Business collateral

• ProKids
• All
• Medical Metrics, Inc.